![]() Today, the Angry Birds franchise consists of over 14 games, including several spin-offs such as Bad Piggies and Angry Birds POP!, and the series has received over 3 billion downloads.īut the business model employed by Rovio in its Angry Birds games has stayed almost the same ever since 2010, where the free "lite" and "ad-based" versions of Angry Birds were released. "Rovio´s success encouraged other Finnish game companies and teams to go to the mobile game market and Appstores, and the rest is history." "During the next couple of years, the digital distribution through app stores proved to be the perfect storm for Rovio and they were able to utilize it fully with Angry Birds. ![]() In just 5 years, however, that industry would see its revenue grow to an astonishing €1.8 billion and boast 2,500 employees.Īs director of the Neogames Finland Association, KooPee Hiltunen says, "The total turnover of the whole industry back in 2009 was much less than the turnover of Rovio alone in 2014.ĭigital distribution through app stores proved to be the perfect storm for Rovio. A game that came to define an entire industry for years to come.īack then, the entire Finnish games industry consisted of 1,000 employees, generatinga turnover of less than €100 million. This was when Finnish developer Rovio released their 52nd game a game about angry birds and bad pigs. It was a time where the mobile app stores were interesting but had not yet shown their full potential. ![]() It was before Supercell existed, King was still three years away from releasing Candy Crush Saga, billions of fruits would not be cut in Fruit Ninja for another 6 months, and free-to-play – in the western gaming market, at least - was nothing but an idea. Since Rovio launched Angry Birds in 2009 as a premium title, the dominant monetization strategies for mobile games have changed - a lot.īut Rovio's business model hasn't. Sune Blindkilde Thorsen is NordicGameBits' CEO and co-founder. This is an article in a regular series of guest columns from Nordic Game Bits. ![]()
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